If Ykiki Beat appear familiar, it may be because the band shares a number of members with one of this site’s favourite young bands, the guitar pop quartet DYGL (who seem to have reverted to that name after briefly being known as Leather). There are certainly similarities between the two bands, but while both bands draw from 80s-influenced sounds, Ykiki Beat have tended to be more eclectic, pursuing and discarding multiple musical styles (their Soundcloud page regularly undergoes purges that would have made Stalin blush), perhaps indicating a greater need to find where they fit in the ever-changing contemporary indie rock scene.
Forever sounds like the sort of music that would play over the final scene of an episode of Veronica Mars, which is to say that it’s not at all the sort of thing I’d usually approve of. That said, it’s a kind of music Japanese rock just isn’t traditionally very good at and Ykiki Beat do it so, so well. The delivery is shamelessly euphoric, not just in Nobuki Akiyama’s vocals but also in the way the whole package is conceived. The insistent drums, the bass and rhythm guitar hammering away on roots, and the way it eagerly reaches for the most soaring, inspirational chord progressions, give Forever an intensity and immediacy that J-pop very rarely has and that stands in stark cobntrast to the dreary, washed-out delivery of most Japanese indie rock. While it may leave the too-clean sensation of someone extolling the joys of the Alpha Course or trying to sell you Apple products, Ykiki Beat also demonstrate talent and confidence to match their ambition.