Another feature I had in The Japan Times recently was this interview with Fukuoka post-rock band macmanaman. There’s not much to add here, but it does feel relevant in relation to a little incident that happened recently.
I launched into a bitchy little rant on Facebook a few weeks ago about the quality of English language coverage of Japanese music, which was provoked by a mixture of annoyance at the fawning idol worship that comprises most of the J-Pop blogosphere and my own frustration at the limited range of places for me to pitch my own ideas. A lot of people seemed to agree with my sentiment but it was also pretty clear that they all agreed for different reasons. Everyone had their own frustrations with the media but they were all different frustrations born out of their own particular pet faves not getting coverage, which is of course all I was really complaining about as well — I can’t honestly claim any higher motive.
Anyway, one friend of mine commented that for ｈｉｍ The Japan Times was one of the worst because most of the bands featured were just groups that it felt like no one apart from the writer and a their friends cared about. Now I have strong doubts that many of my friends care about the bands I write about either, but I think this cuts to the core of the problem. Now I’ve had pitches to places rejected by editors because the band wasn’t big enough, and I get that. Media, especially on the web, runs on hits. Whenever I write about Babymetal or Kyary Pamyu Pamyu on this blog, my page view stats shoot through the roof, and in a media world where page views are money, it’s natural that media tends to naturally start skewing idol after a while. On the other hand, if music media isn’t about introducing new artists to people who’ve never heard of them before, what is the point at all? The fact that The Japan Times is the only place writing about so many of these bands is precisely the reason The Japan Times is valuable.
I’m lucky enough that I have an editor who trusts my writing to be interesting enough in its own right that I can write about bands like macmanaman and he’ll let it through without rigorously screening it for page view potential, and I daresay the fact that the JT still runs a paper edition helps too. Anyway, in my lonely little corner of the blogosphere, they’re an important band and they deserve every column inch they get.macmanaman: AxSxE-ken